Today, every organisation in the corporate world is dependent on its employees for its successful operations and sustainable competitive advantage in the long run. Therefore, every organisation wants to hire the best talent available. In doing so, many organisations depend on campus recruitment.
What is Campus Recruitment?
Campus recruitment involves hiring talented young people who have graduated from colleges and universities for internships and entry-level positions. A lot of organisations depend on campus recruitment for fulfilling vacancies with employees with the apt skillset.
Campus recruitment has become highly popular over the last few years. The reasons for these are:
• Entry level positions are hardest to fill and campus recruitment helps organisations find the right candidates for these posts.
• Campus recruitment makes available a large pool of talent from which some of the best employees can be hired.
• Campus recruiting offers access to the youngest generation of talent available- the Gen-Z that is more tech-savvy.
However, when recruiting from colleges or when recruiting Gen-Z, there are a few characteristics of Gen-Z that need to be considered. These include:
1. It should be ensured that Gen-Z is tech-savvy.
2. The young talent that is averse to risk is the best to be hired.
3. Gen-Z must be looking to work in companies that have strong moral compass.
4. The young generation must value diversity, inclusion and culture.
5. Gen-Z must care more about salary and work conditions, including work-life balance.
So, how to go about campus recruitment?
The following are some of the best strategies that work for campus recruitment.
• Build an effective campus hiring strategy that defines the hiring needs as well as the short- and long-term goals that would be achieved using campus recruitment.
• Analyse the statistics associated with campus recruitment so that it is easy to understand the number of vacancies that would be filled with campus recruitment.
• Have a strong recruitment team that is able to employ talented, skilled and sharp-witted young talent.
• Market the campus recruitment drive as much as possible using social media so that all young and potential candidates get the message.
With the right strategy, campus recruitment helps every organisation to upkeep its talent recruitment goals and objectives.
